The company continued building on the loyalty of its readers and, as the media space opened up in the late ‘90s, NMG took advantage of the changing climate and launched Nation TV, which also led to creating radio stations. And that trust has become core to its overriding mission. “The net effect of that was the trust that we built with audiences,” Otieno said.
And as Kenya went through turmoil in the 1980s, that press became critical in allowing the Daily Nation to continue raising its voice. That growth gave the company the confidence to invest in a rotary press. Kenya's News Media Group embraces its past as a part of its future. In giving a voice to the people, the Daily Nation found tremendous success and, within a decade, crossed a circulation threshold of 45,000 daily readers. The publisher’s print journey, which began in 1960 with the launch of the Daily Nation, has served as a roadmap for its more recent digital journey.Īt the time the newspaper was launched, Kenyans lacked a voice and the media space was “mostly dominated by foreign press and sometimes a press that mostly spoke for the elite,” Churchill Otieno, head of development and learning for NMG, shared during the INMA Africa Media Summit on Thursday. As many try to navigate the new digital road, Nation Media Group looks to its past for guidance.
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